Episode 201: Speaking in Australia, Luria Petrucci’s Tech Tip for Business, and an Interview about Mindset with T Harv Eker

Show Notes for “Help My Business!” Episode #201 New viewer? Well hello! Visit this start here page first to understand what this show is all about! I’m back!  Did you miss me?  I’ve been traveling in Australia, speaking at James Schramko’s Superfast Businessseminar, which was great fun. While I was in that part of the

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Episode 200: The Profit with Marcus Lemonis – The Shocking 240Sweet Episode!

 

 

Show Notes for “Help My Business!” Episode #200
(Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

Author101 Live Event (See me live on stage in L.A.)

Breakthroughs Tour (See me on tour this (Spring/Summer in the U.S.)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Hello!  Visit this start here page first to understand what this show is all about!

One of my favorite business shows on TV right now is The Profit with Marcus Lemonis.  I love how practical it is for helping small business owners, and Marcus always invests his own money, so you can’t say fairer than that!

The episode I descontruct in this weeks episode is probably the most shocking one I’ve seen.  The owners of 240Sweet gradually go off the rails until one of them admits they were simply using Marcus for publicity!  Shocking!

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Don’t forget to check out my live tour dates above!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #199 yet?

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197: John Cleese Reprises Basil Fawlty from Fawlty Tower in a Commercial, Unroll.me For Your Inbox, and a BIG Marketing Lesson from Air Canada.

 

 

Show Notes for “Help My Business!” Episode #197 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

Unroll.me (Clean up your Inbox)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Well hello!  Visit this start here page first to understand what this show is all about!

John Cleese from Monty Python was the star of a much loved British sitcom from the 70’s called Fawlty Towers. Have you seen it?  Over the years Cleese has been asked to reprise his role as Basily Fawlty, but he’s always refused…until now!  Cleese was pitched an idea for a new TV commercial that he really resonated with, and it’s become a great success.  The key lesson here is to consider leveraging nostalgia in your advertising and marketing.

This episode also features a nifty resource to help you manage your email inbox, and there’s a big marketing lesson from Air Canada, too. 

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #196 yet?

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196: Hollywood Actor Glenn Morshower aka Aaron Pierce from “24” “Supergirl” “Transformers” and Silly Supermarket Signage

 

 

Show Notes for “Help My Business!” Episode #196 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

Glenn Morshower (Glenn Morshower)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Well hello!  Visit this start here page first to understand what this show is all about!

Last week I highlighted the ridiculous supermarket sign that tells customers to count to 15 with their 3 hands!
That would prove difficult for most people but I’ve come up with a creative solution!

While on the subject of supermarkets, The Ralph’s chain in California has implemented giant screens over their checkouts.  The problem is, there’s no explanation of the 3 circles on screen.  Nothing.  I asked 3 staff and no one knew!  Hmmm…

My special guest for this episode is the actor Glenn Morshower, who seems to be on the big and small screens everywhere!  He’s been in more than 200 TV shows and movies, including his now famous role as Secret Service agent and protector of the President, Aaron Pierce, in the hit Fox TV show “24” with Kiefer Sutherland.  We talk about how Glenn manages to get so many roles so easily, and how he stands out from the crowd during auditions.  Glenn also enjoys speaking on tour, with a program called “The Extra Mile”.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #195 yet?

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195: Snickers Personalized Packaging and Pt2 of Interview with Business Coach Rob Berkley

 

 

Show Notes for “Help My Business!” Episode #195 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

Vision Day (Rob Berkley)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Have you seen these Snickers bars with different words on them?  It’s a great example of personalized packaging.  Initially I thought they were named after the 7 dwarves, but then I realized that there’s no dwarf named Goof Ball!  It’s an interesting marketing lesson for your small business, in product personalization.  Coca cola have done something by giving bottles of Coke people’s first names.

This episode also features part 2 of an interview with master business coach, Rob Berkley, who’s Vision Day concept has become one of the most helpful ways for entrepreneurs to evaluate and take their business to the next level.  We discuss questions 7 to 12, to help you lead a happier, more successful life.  Enjoy.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #194 yet?

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193: Starbucks Extravagant Gift Card, How to Sell More Pizza, and a BIG Marketing Lesson from Virgin America

 

 

 

Show Notes for “Help My Business!” Episode #192 (Scroll down To Read Comments and Share Your Thoughts)

 

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

Zenefits (Outsourced HR Service)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

On my travels recently I spotted Starbucks $200 gift card with a $50 credit!  I’m not a math genius but it seems that anyone who pays $200 for $50 credit may need their head examined!  However this blinged out card flew off the shelves faster than a toupe in a hurricane.  Starbucks is a lifestyle brand and this gift card allows their most affluent customers to part with their money.

This week’s viewer question is about promoting a local pizza business.  It’s a very common problem, and invariably its the message thats the problem.  Every business needs a USP, a unique selling proposition, or unique selling point as its sometimes known.  There’s just so many pizza restaurants – you have to offer something different in order to stand out from the crowd.

Managing HR (human resources) in a business can be a real hassle for a small business owner.  Thankfully, there’s a nifty service with Zenefits.com.  Check it out.

Virgin America is still a young start in the airline industry, but it’s making waves.  The airline has been awarded the “Best U.S. Airline” for 8 consecutive years by Travel and Leisure magazine.  Most airline safety videos are dull and boring, so Virgin adapted a music video to grab passengers attention.  It’s brilliant!  It’s catchy, fun and cool, and it definitely grabs and keeps your attention.  It’s remarkable that this idea got off the ground, and the result is fantastic.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #192 yet?

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192: Jon Acuff, Star Wars at Disneyland, and a Marketing Blunder at Costco

 

 

Show Notes for “Help My Business!” Episode #192 (Scroll down for Comments)

Resources Mentioned In This Episode:

The Big Ticket Dashboard (must-have free plugin that works on any website)

30 Days of Hustle (30 Second Headline Generator)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Jon Acuff used to be Dave Ramsey’s right-hand man, and these days he’s a prolific author and an advocate for entrepreneurs.  In this interview we cover the gamut of marketing and entrepreneurial topics.  Be sure to signup for Jon’s 30 Days of Hustle program, which will help you kickstart your business in 2016.

In other news, there’s a new movie out called Star Wars, maybe you’ve heard of it?  I’ll show you how Disney is cashing in on the brand at their theme parks.

And finally I’ll show you a marketing blunder I spotted at Costco.  Avoid making the same mistake in your business!

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #190 yet?

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191: Disney Magical Marketing Trip Recap and Copywriting Tips with Julie Boswell

 

 

 

Show Notes for “Help My Business!” Episode #190 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Ask a Copy Expert (Ask a Copy Expert from Julie Boswell)

30 Second Headline Generator (30 Second Headline Generator)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

We had a great time at my most recent Magical Marketing Experience at Walt Disney World in Florida!
Thanks to those who came on that 3 day experience, we had a really magical time!

In this week’s interview, I delve into the subject of copywriting once again with my guest Julie Boswell.  She gives some great tips to help you improve the quality of your marketing copy.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #190 yet?

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190: Peter Hollens YouTube Acapella Singing Star Interview

 

 

Show Notes for “Help My Business!” Episode #190 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Peter Hollens on YouTube (Peter Hollens on YouTube)

Peter Hollens on Patreon (Support Peter’s creative work)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Peter Hollens is an astounding YouTube success story.  In fact he and his wife inspired the movie Pitch Perfect!

In this interview, we delve into how Peter has achieved phenomenal success on YouTube in the niche of acapella music.  Interestingly, he reveals that he spends the vast majority of his time on marketing.  Makes sense, right?

I hope you’ll take the time to also check out Peter Hollens on YouTube and support his magnificent work.  As this episode was released, Peter experienced a massive viral hit with his version of the song Mary did you know?

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #189 yet?

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189: Undercover Boss Retro Fitness, Market Research, How to Get More Done, and a Marketing Lesson from Disney

 

 

Show Notes for “Help My Business!” Episode #189 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

IFTTT.com (If this, then that automation)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Undercover Boss is a great business related TV show where the boss of a company gets into a disguise and goes undercover on the shop floor.  In the episode I talk about here, Jacqueline from Retro Fitness turned out to be a truly nightmare employee.  And it was only when the boss Eric went undercover that her terrible conduct was discovered.  The craziest line she came out with was, “I didn’t know it was him (the CEO) or I would never have done it!”  That makes it so much worse!

The “Ask Andrew” question comes from Mike Winslow who’s in the process of opening a restaurant.  He asks how to verify the demographic he should attract.  You have to start with audience in any business.  WHO are your ideal buyers.  Many business owners fall into the trap with starting with the product, then trying to fit it to an audience.

IFTTT.com is a helpful automation resource to help you get more done.  You can do many nifty online automation tasks such as posting an article to Facebook after it’s been posted to a blog.

Im a HUGE Disney fan and I’ll tell you about Michael Eisners idea for a Disney branded car.  It never took off, for one very important reason…

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #188 yet?

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188: PortlandGear.com – How to Build a Business Using Instagram with Marcus Harvey

 

 

 

Show Notes for “Help My Business!” Episode #188 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Membership Profits Live (3 Day Membership Site Training)

Portland Gear (Marcus Harvey clothing business in Portland)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

 

Marcus Harvey, an entrepreneur based in Portland Oregon has created a phenomenal clothing business, largely from social media, mainly Instagram.  He started out posting great quality photos of Portland, and built the interest in Portland themed gear.  Now, PortlandGear.com is a highly desirable brand.

We discuss how Marcus started and developed the business, and it’s a fascinating insight into building a business that you’re passionate about.  Marcus has a VW van that he’s wrapped, and he does popup shops all over Portland.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #187 yet?

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187: Website Design, Small Business Marketing Lessons from The Whole Bowl Portland with Tali Ovadia

 

 

 

Show Notes for “Help My Business!” Episode #187 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Membership Profits Live (3 Day Membership Site Training)

The Whole Bowl (Tali Ovadia’s food truck business in Portland)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

First, I share a horrifying website design from… a graphic and website design company!  Your website represents the first impression of your business.  Is your website up to date?  People do tend to judge a business by it’s website.

Tali Ovadia from The Whole Bowl in Portland has created an incredible food cart business in that city.  In this episode I interview her, and we discuss how she came up with the idea, challenges she’s faced along the entrepreneurial journey, pricing strategies, menu creation, and other small business marketing lessons.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #186 yet?

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183: The 2 Euro Social Experiment, Frequent Travelers Resource, and a BIG Marketing Lesson from Jack Daniels

 

 

 

Show Notes for “Help My Business!” Episode #183 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Infusionsoft Demo (Experience the power of Infusionsoft in your marketing)

Membership Profits Live (3 Day Membership Site Training)

EarthClassMail (the virtual mailbox for frequent travelers)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s Brand NEW book with small business marketing ideas)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

There was a fascinating experiment done in Europe that I wanted to share with you. It affects the way we buy clothes, and I’d love to get your thoughts on it.

This weeks question is from a viewer who is trying to sell software for use in doctors offices, but he’s running into some challenges.

This week’s Nifty Click is a resource for frequent travelers – I think you’ll really like it.

The BIG marketing lesson is from Jack Daniels, the whisky maker, but then you knew that already didnt you?!  Jack Daniels has created a “partnership’ with ol’ blue eyes himself, Frank Sinatra.  Its a great case study in celebrity branding.

As promised, at the end of the episode there’s a brilliant bit from the actor who played “Biff” in the movie Back to the Future.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode yet?

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181: Alarming Advertising, Why You Should Ignore SEO, and a BIG Marketing Lesson from Tide.

 

 

 

Show Notes for “Help My Business!” Episode #181 (Scroll down for Comments)

Resources Mentioned In This Episode:

Infusionsoft Demo (Experience the power of Infusionsoft in your marketing)

TrySumoMe (must-have free plugin that works on any website)

PSD Covers (graphics resource – actions for Photoshop)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s Brand NEW book with small business marketing ideas)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

There’s a shocking advertising system being touted in England as the best thing since sliced bread.
I’ll show you their promo video, which in itself is scary!  What do you make of this?  I’d love to hear your opinion! Would you be happy to be pitched in that way as you walk down the street when shopping?!

Are you following me on Instagram yet?  I hope so  I’ll give you some daily inspiration.

I take a controversial stand on SEO as you’ll see from the quote in this episode.  There were many ‘black hat’ methods that worked for awhile, but Google is smarter than that.  It’s ALWAYS been possible to rank a website well simply by providing fresh, relevant, interesting content on a user friendly website.  Google has been consistent in what they ask website owners to provide.

I hope you like this week’s Nifty Click.  It’s a great way to get good looking 3D graphics for Photoshop.

The BIG marketing lesson is from TIDE dry-cleaners, who recently opened up a store near me in Salt Lake City.
They sent a great postcard offer in the mail.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode yet?

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