Episode 201: Speaking in Australia, Luria Petrucci’s Tech Tip for Business, and an Interview about Mindset with T Harv Eker

 

 

Show Notes for “Help My Business!” Episode #201
(Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

Register for Harv Eker’s Live Online Training

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

Geeks University (Join Luria Petrucci and David Foster for more tech for business)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Hello!  Visit this start here page first to understand what this show is all about!

 

I’m back!  Did you miss me?  I’ve been traveling in Australia, speaking at James Schramko’s Superfast Business seminar, which was great fun.

While I was in that part of the world I decided to visit New Zealand, and I experienced the Emirates A380 double decker plane in business class – it’s amazing!  A real treat.

This episode launches a new segment in the show – “Tech Tips for Business” with Luria Petrucci of Geeks University. (aka Cali Lewis).  She’ll be sharing useful tech tips for your business.

My guest in this episode is New York Times best-selling author, T Harv Eker, author of Secrets of The Millionaire Mind – a GREAT book if you haven’t read it.  We talk about the importance of having the right mindset when it comes to business success, and how most people are pre-programmed with negative views of money in their childhood.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Don’t forget to check out my live tour dates above!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #200 yet?

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Episode 199: SuperBowl Best and Worst Ads & A Big Marketing Lesson from Amazon.com

 

 

Show Notes for “Help My Business!” Episode #199 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

TypeForm (Form creation tool)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Helloooooo!  Visit this start here page first to understand what this show is all about!

Do you know what Dixie Cups are? I had no idea, until last week, in an embarrassing moment.

A Superbowl ad this year would run you $5 MILLION dollars – WOW!  Unfortunately, that money was not very well spent.

The nifty resource this week came from my friend and viewer Vicky Lyashenko from MompreneurCommunity.com

And finally, the BIG marketing lesson for your small business is from Amazon.com – it revolves around their marketing strategy for New York Fashion Week.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #198 yet?

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Episode 198: The $100 Donut and GeeksLife.com Luria Petrucci aka Cali Lewis

 

 

Show Notes for “Help My Business!” Episode #198 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

Geeks Life (Tech tips from Luria Petrucci and Co)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Helloooooo!  Visit this start here page first to understand what this show is all about!

A company in Brooklyn, NY are selling a $100 donut, and they’re selling like hot cakes!  The marketing lesson here for your business is that they’ve created a unique experience that a certain demographic loves!  

My guest is Luria Petrucci, aka Cali Lewis, who has been serving the tech space for 10 years now.  Luria and I talk about her entrepreneurial journey, and how she pioneered the world of online video in the geek / gadget / tech niche.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #197 yet?

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197: John Cleese Reprises Basil Fawlty from Fawlty Tower in a Commercial, Unroll.me For Your Inbox, and a BIG Marketing Lesson from Air Canada.

 

 

Show Notes for “Help My Business!” Episode #197 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

Unroll.me (Clean up your Inbox)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Well hello!  Visit this start here page first to understand what this show is all about!

John Cleese from Monty Python was the star of a much loved British sitcom from the 70’s called Fawlty Towers. Have you seen it?  Over the years Cleese has been asked to reprise his role as Basily Fawlty, but he’s always refused…until now!  Cleese was pitched an idea for a new TV commercial that he really resonated with, and it’s become a great success.  The key lesson here is to consider leveraging nostalgia in your advertising and marketing.

This episode also features a nifty resource to help you manage your email inbox, and there’s a big marketing lesson from Air Canada, too. 

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #196 yet?

from http://ift.tt/1KZpN0H

196: Hollywood Actor Glenn Morshower aka Aaron Pierce from “24” “Supergirl” “Transformers” and Silly Supermarket Signage

 

 

Show Notes for “Help My Business!” Episode #196 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

Glenn Morshower (Glenn Morshower)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Well hello!  Visit this start here page first to understand what this show is all about!

Last week I highlighted the ridiculous supermarket sign that tells customers to count to 15 with their 3 hands!
That would prove difficult for most people but I’ve come up with a creative solution!

While on the subject of supermarkets, The Ralph’s chain in California has implemented giant screens over their checkouts.  The problem is, there’s no explanation of the 3 circles on screen.  Nothing.  I asked 3 staff and no one knew!  Hmmm…

My special guest for this episode is the actor Glenn Morshower, who seems to be on the big and small screens everywhere!  He’s been in more than 200 TV shows and movies, including his now famous role as Secret Service agent and protector of the President, Aaron Pierce, in the hit Fox TV show “24” with Kiefer Sutherland.  We talk about how Glenn manages to get so many roles so easily, and how he stands out from the crowd during auditions.  Glenn also enjoys speaking on tour, with a program called “The Extra Mile”.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #195 yet?

from http://ift.tt/1PUukTE

195: Snickers Personalized Packaging and Pt2 of Interview with Business Coach Rob Berkley

 

 

Show Notes for “Help My Business!” Episode #195 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

Vision Day (Rob Berkley)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Have you seen these Snickers bars with different words on them?  It’s a great example of personalized packaging.  Initially I thought they were named after the 7 dwarves, but then I realized that there’s no dwarf named Goof Ball!  It’s an interesting marketing lesson for your small business, in product personalization.  Coca cola have done something by giving bottles of Coke people’s first names.

This episode also features part 2 of an interview with master business coach, Rob Berkley, who’s Vision Day concept has become one of the most helpful ways for entrepreneurs to evaluate and take their business to the next level.  We discuss questions 7 to 12, to help you lead a happier, more successful life.  Enjoy.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #194 yet?

from http://ift.tt/1RUM2N5

194: A Bizarre Billboard, Behind the Scenes at Wicked the Musical, and an Interview with Business Coach Rob Berkley

 

Show Notes for “Help My Business!” Episode #194 (Scroll down To Read Comments and Share Your Thoughts)

 

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

I was in Albuquerque recently for a TV appearance and I spotted an unbelievable billboard in the airport that I’d like to get your feedback on.  It’s a VERY poor example of marketing and copywriting for a small business.  Let me know your thoughts in the comments.

The broadway show Wicked is one of the most successful shows in the world, and in this episode I’ll take you behind the scenes to look at some of their systems, with a view to learning some helpful lessons for your business.

This episode also features part 1 of an interview with master business coach, Rob Berkley, who’s Vision Day concept has become one of the most helpful ways for entrepreneurs to evaluate and take their business to the next level.  We discuss 6 of 12 questions that can help you lead a happier, more successful life.  Enjoy.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #193 yet?

from http://ift.tt/1KeDZm1

193: Starbucks Extravagant Gift Card, How to Sell More Pizza, and a BIG Marketing Lesson from Virgin America

 

 

 

Show Notes for “Help My Business!” Episode #192 (Scroll down To Read Comments and Share Your Thoughts)

 

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

Zenefits (Outsourced HR Service)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

On my travels recently I spotted Starbucks $200 gift card with a $50 credit!  I’m not a math genius but it seems that anyone who pays $200 for $50 credit may need their head examined!  However this blinged out card flew off the shelves faster than a toupe in a hurricane.  Starbucks is a lifestyle brand and this gift card allows their most affluent customers to part with their money.

This week’s viewer question is about promoting a local pizza business.  It’s a very common problem, and invariably its the message thats the problem.  Every business needs a USP, a unique selling proposition, or unique selling point as its sometimes known.  There’s just so many pizza restaurants – you have to offer something different in order to stand out from the crowd.

Managing HR (human resources) in a business can be a real hassle for a small business owner.  Thankfully, there’s a nifty service with Zenefits.com.  Check it out.

Virgin America is still a young start in the airline industry, but it’s making waves.  The airline has been awarded the “Best U.S. Airline” for 8 consecutive years by Travel and Leisure magazine.  Most airline safety videos are dull and boring, so Virgin adapted a music video to grab passengers attention.  It’s brilliant!  It’s catchy, fun and cool, and it definitely grabs and keeps your attention.  It’s remarkable that this idea got off the ground, and the result is fantastic.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #192 yet?

from http://ift.tt/1PhrMhX

192: Jon Acuff, Star Wars at Disneyland, and a Marketing Blunder at Costco

 

 

Show Notes for “Help My Business!” Episode #192 (Scroll down for Comments)

Resources Mentioned In This Episode:

The Big Ticket Dashboard (must-have free plugin that works on any website)

30 Days of Hustle (30 Second Headline Generator)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Jon Acuff used to be Dave Ramsey’s right-hand man, and these days he’s a prolific author and an advocate for entrepreneurs.  In this interview we cover the gamut of marketing and entrepreneurial topics.  Be sure to signup for Jon’s 30 Days of Hustle program, which will help you kickstart your business in 2016.

In other news, there’s a new movie out called Star Wars, maybe you’ve heard of it?  I’ll show you how Disney is cashing in on the brand at their theme parks.

And finally I’ll show you a marketing blunder I spotted at Costco.  Avoid making the same mistake in your business!

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #190 yet?

from http://ift.tt/1VrU2n0

191: Disney Magical Marketing Trip Recap and Copywriting Tips with Julie Boswell

 

 

 

Show Notes for “Help My Business!” Episode #190 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Ask a Copy Expert (Ask a Copy Expert from Julie Boswell)

30 Second Headline Generator (30 Second Headline Generator)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

We had a great time at my most recent Magical Marketing Experience at Walt Disney World in Florida!
Thanks to those who came on that 3 day experience, we had a really magical time!

In this week’s interview, I delve into the subject of copywriting once again with my guest Julie Boswell.  She gives some great tips to help you improve the quality of your marketing copy.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #190 yet?

from http://ift.tt/1m8PjLf

190: Peter Hollens YouTube Acapella Singing Star Interview

 

 

Show Notes for “Help My Business!” Episode #190 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Peter Hollens on YouTube (Peter Hollens on YouTube)

Peter Hollens on Patreon (Support Peter’s creative work)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Peter Hollens is an astounding YouTube success story.  In fact he and his wife inspired the movie Pitch Perfect!

In this interview, we delve into how Peter has achieved phenomenal success on YouTube in the niche of acapella music.  Interestingly, he reveals that he spends the vast majority of his time on marketing.  Makes sense, right?

I hope you’ll take the time to also check out Peter Hollens on YouTube and support his magnificent work.  As this episode was released, Peter experienced a massive viral hit with his version of the song Mary did you know?

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #189 yet?

from http://ift.tt/1RTjRMX

189: Undercover Boss Retro Fitness, Market Research, How to Get More Done, and a Marketing Lesson from Disney

 

 

Show Notes for “Help My Business!” Episode #189 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

IFTTT.com (If this, then that automation)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Undercover Boss is a great business related TV show where the boss of a company gets into a disguise and goes undercover on the shop floor.  In the episode I talk about here, Jacqueline from Retro Fitness turned out to be a truly nightmare employee.  And it was only when the boss Eric went undercover that her terrible conduct was discovered.  The craziest line she came out with was, “I didn’t know it was him (the CEO) or I would never have done it!”  That makes it so much worse!

The “Ask Andrew” question comes from Mike Winslow who’s in the process of opening a restaurant.  He asks how to verify the demographic he should attract.  You have to start with audience in any business.  WHO are your ideal buyers.  Many business owners fall into the trap with starting with the product, then trying to fit it to an audience.

IFTTT.com is a helpful automation resource to help you get more done.  You can do many nifty online automation tasks such as posting an article to Facebook after it’s been posted to a blog.

Im a HUGE Disney fan and I’ll tell you about Michael Eisners idea for a Disney branded car.  It never took off, for one very important reason…

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #188 yet?

from http://ift.tt/1NWKH79

188: PortlandGear.com – How to Build a Business Using Instagram with Marcus Harvey

 

 

 

Show Notes for “Help My Business!” Episode #188 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Membership Profits Live (3 Day Membership Site Training)

Portland Gear (Marcus Harvey clothing business in Portland)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

 

Marcus Harvey, an entrepreneur based in Portland Oregon has created a phenomenal clothing business, largely from social media, mainly Instagram.  He started out posting great quality photos of Portland, and built the interest in Portland themed gear.  Now, PortlandGear.com is a highly desirable brand.

We discuss how Marcus started and developed the business, and it’s a fascinating insight into building a business that you’re passionate about.  Marcus has a VW van that he’s wrapped, and he does popup shops all over Portland.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #187 yet?

from http://ift.tt/1NcYtC8