Thursday, January 7, 2016

193: Starbucks Extravagant Gift Card, How to Sell More Pizza, and a BIG Marketing Lesson from Virgin America





Show Notes for “Help My Business!” Episode #192 (Scroll down To Read Comments and Share Your Thoughts)


Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to:  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

Zenefits (Outsourced HR Service)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

Instagram Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

On my travels recently I spotted Starbucks $200 gift card with a $50 credit!  I’m not a math genius but it seems that anyone who pays $200 for $50 credit may need their head examined!  However this blinged out card flew off the shelves faster than a toupe in a hurricane.  Starbucks is a lifestyle brand and this gift card allows their most affluent customers to part with their money.

This week’s viewer question is about promoting a local pizza business.  It’s a very common problem, and invariably its the message thats the problem.  Every business needs a USP, a unique selling proposition, or unique selling point as its sometimes known.  There’s just so many pizza restaurants – you have to offer something different in order to stand out from the crowd.

Managing HR (human resources) in a business can be a real hassle for a small business owner.  Thankfully, there’s a nifty service with  Check it out.

Virgin America is still a young start in the airline industry, but it’s making waves.  The airline has been awarded the “Best U.S. Airline” for 8 consecutive years by Travel and Leisure magazine.  Most airline safety videos are dull and boring, so Virgin adapted a music video to grab passengers attention.  It’s brilliant!  It’s catchy, fun and cool, and it definitely grabs and keeps your attention.  It’s remarkable that this idea got off the ground, and the result is fantastic.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!


P.S. Have you watched the last episode #192 yet?


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