Show Notes for “Help My Business!” Episode #189 (Scroll down for Comments)
Resources Mentioned In This Episode:
TrySumoMe (must-have free plugin that works on any website)
Easy Mailing System (Print mailing labels at home in the U.S.)
IFTTT.com (If this, then that automation)
NiftyClicks (Discover the best online tools and resources)
Submit Your Website For Review (on the Internet Intervention Segment)
Big Lessons Book (Andrew’s NEW book for small business marketing strategies)
Get Stimulating Quotations & Inspiration from Me On Instagram
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Undercover Boss is a great business related TV show where the boss of a company gets into a disguise and goes undercover on the shop floor. In the episode I talk about here, Jacqueline from Retro Fitness turned out to be a truly nightmare employee. And it was only when the boss Eric went undercover that her terrible conduct was discovered. The craziest line she came out with was, “I didn’t know it was him (the CEO) or I would never have done it!” That makes it so much worse!
The “Ask Andrew” question comes from Mike Winslow who’s in the process of opening a restaurant. He asks how to verify the demographic he should attract. You have to start with audience in any business. WHO are your ideal buyers. Many business owners fall into the trap with starting with the product, then trying to fit it to an audience.
IFTTT.com is a helpful automation resource to help you get more done. You can do many nifty online automation tasks such as posting an article to Facebook after it’s been posted to a blog.
Im a HUGE Disney fan and I’ll tell you about Michael Eisners idea for a Disney branded car. It never took off, for one very important reason…
As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!
Enjoy the show!
P.S. Have you watched the last episode #188 yet?