Episode 201: Speaking in Australia, Luria Petrucci’s Tech Tip for Business, and an Interview about Mindset with T Harv Eker

Show Notes for “Help My Business!” Episode #201 New viewer? Well hello! Visit this start here page first to understand what this show is all about! I’m back!  Did you miss me?  I’ve been traveling in Australia, speaking at James Schramko’s Superfast Businessseminar, which was great fun. While I was in that part of the

Continue Reading...

from http://ift.tt/1VMQPC8

197: John Cleese Reprises Basil Fawlty from Fawlty Tower in a Commercial, Unroll.me For Your Inbox, and a BIG Marketing Lesson from Air Canada.

 

 

Show Notes for “Help My Business!” Episode #197 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

Unroll.me (Clean up your Inbox)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Well hello!  Visit this start here page first to understand what this show is all about!

John Cleese from Monty Python was the star of a much loved British sitcom from the 70’s called Fawlty Towers. Have you seen it?  Over the years Cleese has been asked to reprise his role as Basily Fawlty, but he’s always refused…until now!  Cleese was pitched an idea for a new TV commercial that he really resonated with, and it’s become a great success.  The key lesson here is to consider leveraging nostalgia in your advertising and marketing.

This episode also features a nifty resource to help you manage your email inbox, and there’s a big marketing lesson from Air Canada, too. 

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #196 yet?

from http://ift.tt/1KZpN0H

195: Snickers Personalized Packaging and Pt2 of Interview with Business Coach Rob Berkley

 

 

Show Notes for “Help My Business!” Episode #195 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

Vision Day (Rob Berkley)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Have you seen these Snickers bars with different words on them?  It’s a great example of personalized packaging.  Initially I thought they were named after the 7 dwarves, but then I realized that there’s no dwarf named Goof Ball!  It’s an interesting marketing lesson for your small business, in product personalization.  Coca cola have done something by giving bottles of Coke people’s first names.

This episode also features part 2 of an interview with master business coach, Rob Berkley, who’s Vision Day concept has become one of the most helpful ways for entrepreneurs to evaluate and take their business to the next level.  We discuss questions 7 to 12, to help you lead a happier, more successful life.  Enjoy.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #194 yet?

from http://ift.tt/1RUM2N5

194: A Bizarre Billboard, Behind the Scenes at Wicked the Musical, and an Interview with Business Coach Rob Berkley

 

Show Notes for “Help My Business!” Episode #194 (Scroll down To Read Comments and Share Your Thoughts)

 

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

I was in Albuquerque recently for a TV appearance and I spotted an unbelievable billboard in the airport that I’d like to get your feedback on.  It’s a VERY poor example of marketing and copywriting for a small business.  Let me know your thoughts in the comments.

The broadway show Wicked is one of the most successful shows in the world, and in this episode I’ll take you behind the scenes to look at some of their systems, with a view to learning some helpful lessons for your business.

This episode also features part 1 of an interview with master business coach, Rob Berkley, who’s Vision Day concept has become one of the most helpful ways for entrepreneurs to evaluate and take their business to the next level.  We discuss 6 of 12 questions that can help you lead a happier, more successful life.  Enjoy.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #193 yet?

from http://ift.tt/1KeDZm1

193: Starbucks Extravagant Gift Card, How to Sell More Pizza, and a BIG Marketing Lesson from Virgin America

 

 

 

Show Notes for “Help My Business!” Episode #192 (Scroll down To Read Comments and Share Your Thoughts)

 

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

Zenefits (Outsourced HR Service)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

On my travels recently I spotted Starbucks $200 gift card with a $50 credit!  I’m not a math genius but it seems that anyone who pays $200 for $50 credit may need their head examined!  However this blinged out card flew off the shelves faster than a toupe in a hurricane.  Starbucks is a lifestyle brand and this gift card allows their most affluent customers to part with their money.

This week’s viewer question is about promoting a local pizza business.  It’s a very common problem, and invariably its the message thats the problem.  Every business needs a USP, a unique selling proposition, or unique selling point as its sometimes known.  There’s just so many pizza restaurants – you have to offer something different in order to stand out from the crowd.

Managing HR (human resources) in a business can be a real hassle for a small business owner.  Thankfully, there’s a nifty service with Zenefits.com.  Check it out.

Virgin America is still a young start in the airline industry, but it’s making waves.  The airline has been awarded the “Best U.S. Airline” for 8 consecutive years by Travel and Leisure magazine.  Most airline safety videos are dull and boring, so Virgin adapted a music video to grab passengers attention.  It’s brilliant!  It’s catchy, fun and cool, and it definitely grabs and keeps your attention.  It’s remarkable that this idea got off the ground, and the result is fantastic.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #192 yet?

from http://ift.tt/1PhrMhX

192: Jon Acuff, Star Wars at Disneyland, and a Marketing Blunder at Costco

 

 

Show Notes for “Help My Business!” Episode #192 (Scroll down for Comments)

Resources Mentioned In This Episode:

The Big Ticket Dashboard (must-have free plugin that works on any website)

30 Days of Hustle (30 Second Headline Generator)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Jon Acuff used to be Dave Ramsey’s right-hand man, and these days he’s a prolific author and an advocate for entrepreneurs.  In this interview we cover the gamut of marketing and entrepreneurial topics.  Be sure to signup for Jon’s 30 Days of Hustle program, which will help you kickstart your business in 2016.

In other news, there’s a new movie out called Star Wars, maybe you’ve heard of it?  I’ll show you how Disney is cashing in on the brand at their theme parks.

And finally I’ll show you a marketing blunder I spotted at Costco.  Avoid making the same mistake in your business!

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #190 yet?

from http://ift.tt/1VrU2n0

191: Disney Magical Marketing Trip Recap and Copywriting Tips with Julie Boswell

 

 

 

Show Notes for “Help My Business!” Episode #190 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Ask a Copy Expert (Ask a Copy Expert from Julie Boswell)

30 Second Headline Generator (30 Second Headline Generator)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

We had a great time at my most recent Magical Marketing Experience at Walt Disney World in Florida!
Thanks to those who came on that 3 day experience, we had a really magical time!

In this week’s interview, I delve into the subject of copywriting once again with my guest Julie Boswell.  She gives some great tips to help you improve the quality of your marketing copy.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #190 yet?

from http://ift.tt/1m8PjLf

187: Website Design, Small Business Marketing Lessons from The Whole Bowl Portland with Tali Ovadia

 

 

 

Show Notes for “Help My Business!” Episode #187 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Membership Profits Live (3 Day Membership Site Training)

The Whole Bowl (Tali Ovadia’s food truck business in Portland)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

First, I share a horrifying website design from… a graphic and website design company!  Your website represents the first impression of your business.  Is your website up to date?  People do tend to judge a business by it’s website.

Tali Ovadia from The Whole Bowl in Portland has created an incredible food cart business in that city.  In this episode I interview her, and we discuss how she came up with the idea, challenges she’s faced along the entrepreneurial journey, pricing strategies, menu creation, and other small business marketing lessons.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #186 yet?

from http://ift.tt/1M9y4kV

184: Resort Fees Rip-Off, Outsourcing, and a BIG Marketing Lesson from Jenn-Air Appliances

 

 

 

Show Notes for “Help My Business!” Episode #184 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Infusionsoft Demo (Experience the power of Infusionsoft in your marketing)

Membership Profits Live (3 Day Membership Site Training)

PeoplePerHour (outsourcing resource)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s Brand NEW book with small business marketing ideas)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

I have a rant this week about hotel ‘resort fees’ in Vegas.  Planet Hollywood is charging a whopping $32.00 extra per night, which adds-up.  And when you see what they give you for that $32, I think you’ll be shocked!

This weeks quotable quote is from James Randolph Adams, on the topic of advertising.

This week’s Nifty Click is a resource for outsourcing.  It’s called PeoplePerHour.com and you can find all kinds of skills.  It’s much better than Fiverr in my opinion.

The BIG marketing lesson is from Jenn-Air, an appliance company.  For as long as fridges have been around, they’ve been white inside.  Until now!  Jenn-Air have created a fridge called Obsidian, it’s black inside! There’s always room for a new product in an existing marketplace, as long as you bring something different to the table.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode yet?

from http://ift.tt/1GVxNxy

183: The 2 Euro Social Experiment, Frequent Travelers Resource, and a BIG Marketing Lesson from Jack Daniels

 

 

 

Show Notes for “Help My Business!” Episode #183 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Infusionsoft Demo (Experience the power of Infusionsoft in your marketing)

Membership Profits Live (3 Day Membership Site Training)

EarthClassMail (the virtual mailbox for frequent travelers)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s Brand NEW book with small business marketing ideas)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

There was a fascinating experiment done in Europe that I wanted to share with you. It affects the way we buy clothes, and I’d love to get your thoughts on it.

This weeks question is from a viewer who is trying to sell software for use in doctors offices, but he’s running into some challenges.

This week’s Nifty Click is a resource for frequent travelers – I think you’ll really like it.

The BIG marketing lesson is from Jack Daniels, the whisky maker, but then you knew that already didnt you?!  Jack Daniels has created a “partnership’ with ol’ blue eyes himself, Frank Sinatra.  Its a great case study in celebrity branding.

As promised, at the end of the episode there’s a brilliant bit from the actor who played “Biff” in the movie Back to the Future.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode yet?

from http://ift.tt/1k6uX3V

181: Alarming Advertising, Why You Should Ignore SEO, and a BIG Marketing Lesson from Tide.

 

 

 

Show Notes for “Help My Business!” Episode #181 (Scroll down for Comments)

Resources Mentioned In This Episode:

Infusionsoft Demo (Experience the power of Infusionsoft in your marketing)

TrySumoMe (must-have free plugin that works on any website)

PSD Covers (graphics resource – actions for Photoshop)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s Brand NEW book with small business marketing ideas)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

There’s a shocking advertising system being touted in England as the best thing since sliced bread.
I’ll show you their promo video, which in itself is scary!  What do you make of this?  I’d love to hear your opinion! Would you be happy to be pitched in that way as you walk down the street when shopping?!

Are you following me on Instagram yet?  I hope so  I’ll give you some daily inspiration.

I take a controversial stand on SEO as you’ll see from the quote in this episode.  There were many ‘black hat’ methods that worked for awhile, but Google is smarter than that.  It’s ALWAYS been possible to rank a website well simply by providing fresh, relevant, interesting content on a user friendly website.  Google has been consistent in what they ask website owners to provide.

I hope you like this week’s Nifty Click.  It’s a great way to get good looking 3D graphics for Photoshop.

The BIG marketing lesson is from TIDE dry-cleaners, who recently opened up a store near me in Salt Lake City.
They sent a great postcard offer in the mail.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode yet?

from http://ift.tt/1j20xQf

179: Shari Alexander on Persuasion in Marketing & Whole Foods Fiasco

 

 

 

Show Notes for “Help My Business!” Episode #179 (Scroll down for Comments)

Resources Mentioned In This Episode:

Infusionsoft Demo (Experience the power of Infusionsoft in your marketing)

Shari Alexander (more information)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s Brand NEW book with small business marketing ideas)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Whole Foods found themselves in hot water recently when they offered water infused with asparagus, for $6.00!  It’s water wit a stick of asparagus in it. Needless to say, the late night talk shows pounced on this and mocked Whole Foods for their rather bold (and some might say outrageous) product.  What do YOU think?  Was Whole Foods right to be mocked, or if people buy it, are they the fools here?

My guest in this episode is Shari Alexander, who specializes in the art of communication and influence, based on her research with CIA field agents, hostage negotiators, con artists, undercover operatives and even pick-up artists.  She’s a regular contributor to Entrepreneur magazine, and we discuss a range of topics that are helpful to entrepreneurs, including how to influence and communicate prospects legitimately.

As usual, please let me know your thoughts about the small business resources I shared with you this week – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode yet?

from http://ift.tt/1P0S1L7

176: The Pompous Pizza Chef, Sex Education, Creating Animation Videos Online, and a Big Marketing Lesson from Roberts Radio.

Show Notes for “Help My Business!” Episode #176 (Scroll down for Comments)

Click Here to Subscribe to this #1 Rated Video Podcast on iTunes

Resources From This Episode:

Infusionsoft Demo (Experience the power of Infusionsoft in your marketing)

StupeFlix (Create a professional looking animation video online)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (by Andrew on the Internet Intervention Segment)

Big Lessons Book (Andrew’s Brand NEW book with small business marketing ideas)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It To Me!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

I’m THRILLED to tell you that this week, the video podcast reached #1 on iTunes, above TED Talks, Harvard Business Review, Seth Godin, Clark Howard, Jim Cramer and Pat Flynn.  Now onto this week’s episode…

I went to a New York pizza restaurant recently and since I’m gluten and dairy free, that can be limiting for me.  I was frustrated that the chef wouldn’t let me add an ingredient, but he would let me take something away!  I’d love to know your thoughts on what went down – do you agree with me or with the chef?  Let me know in the comments below!

Sex education in schools is apparently a very sensitive subject in the U.S. This week’s viewer question is from someone who wants to get her curriculum into more schools in Canada.  I called up a friend of mine to help answer the question, and he gave some great advice. 

If you like Animoto for creating online animated videos then I think you’ll love StupeFlix. It’s a nifty web resource and the videos it creates from your photos or videos look GREAT!

Finally, there’s a BIG marketing lesson for your small business, from Roberts Radio whose British made product is absolutely first-class quality.  The way they tell their story in their ads is top-notch and there’s an important lesson for all entrepreneurs here.  

As usual, let me know your thoughts about the small business resources I shared with you this week – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

from http://ift.tt/1WVhvPm