Never Ever Give Up! Inspiration from Walt Disney and Others

Let’s be realistic.  Life doesn’t always go in the direction we want it to. Does that mean that your life is doomed and you won’t achieve the success you dream of? You’d be surprised at how many people take that view.  Everybody fails.  Actually, I tell my students, “Failure is a necessary part of success!”

Continue Reading...

from http://ift.tt/1NJTdRO

Why Competition Is Great for Business!

How do you view competition in your industry?  Most business owners get depressed when they see other businesses in their space, a bit like a cat protecting their territory!   On the other hand, I encourage business owners to embrace competition with open arms, and feel good about it. Let me explain… I was in Hollywood

Continue Reading...

from http://ift.tt/1NJTdRA

197: John Cleese Reprises Basil Fawlty from Fawlty Tower in a Commercial, Unroll.me For Your Inbox, and a BIG Marketing Lesson from Air Canada.

 

 

Show Notes for “Help My Business!” Episode #197 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

Unroll.me (Clean up your Inbox)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Well hello!  Visit this start here page first to understand what this show is all about!

John Cleese from Monty Python was the star of a much loved British sitcom from the 70’s called Fawlty Towers. Have you seen it?  Over the years Cleese has been asked to reprise his role as Basily Fawlty, but he’s always refused…until now!  Cleese was pitched an idea for a new TV commercial that he really resonated with, and it’s become a great success.  The key lesson here is to consider leveraging nostalgia in your advertising and marketing.

This episode also features a nifty resource to help you manage your email inbox, and there’s a big marketing lesson from Air Canada, too. 

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #196 yet?

from http://ift.tt/1KZpN0H

195: Snickers Personalized Packaging and Pt2 of Interview with Business Coach Rob Berkley

 

 

Show Notes for “Help My Business!” Episode #195 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

Vision Day (Rob Berkley)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Have you seen these Snickers bars with different words on them?  It’s a great example of personalized packaging.  Initially I thought they were named after the 7 dwarves, but then I realized that there’s no dwarf named Goof Ball!  It’s an interesting marketing lesson for your small business, in product personalization.  Coca cola have done something by giving bottles of Coke people’s first names.

This episode also features part 2 of an interview with master business coach, Rob Berkley, who’s Vision Day concept has become one of the most helpful ways for entrepreneurs to evaluate and take their business to the next level.  We discuss questions 7 to 12, to help you lead a happier, more successful life.  Enjoy.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #194 yet?

from http://ift.tt/1RUM2N5

193: Starbucks Extravagant Gift Card, How to Sell More Pizza, and a BIG Marketing Lesson from Virgin America

 

 

 

Show Notes for “Help My Business!” Episode #192 (Scroll down To Read Comments and Share Your Thoughts)

 

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

The Big Ticket Dashboard (new training system for selling high-priced products and services)

Zenefits (Outsourced HR Service)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

On my travels recently I spotted Starbucks $200 gift card with a $50 credit!  I’m not a math genius but it seems that anyone who pays $200 for $50 credit may need their head examined!  However this blinged out card flew off the shelves faster than a toupe in a hurricane.  Starbucks is a lifestyle brand and this gift card allows their most affluent customers to part with their money.

This week’s viewer question is about promoting a local pizza business.  It’s a very common problem, and invariably its the message thats the problem.  Every business needs a USP, a unique selling proposition, or unique selling point as its sometimes known.  There’s just so many pizza restaurants – you have to offer something different in order to stand out from the crowd.

Managing HR (human resources) in a business can be a real hassle for a small business owner.  Thankfully, there’s a nifty service with Zenefits.com.  Check it out.

Virgin America is still a young start in the airline industry, but it’s making waves.  The airline has been awarded the “Best U.S. Airline” for 8 consecutive years by Travel and Leisure magazine.  Most airline safety videos are dull and boring, so Virgin adapted a music video to grab passengers attention.  It’s brilliant!  It’s catchy, fun and cool, and it definitely grabs and keeps your attention.  It’s remarkable that this idea got off the ground, and the result is fantastic.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #192 yet?

from http://ift.tt/1PhrMhX

192: Jon Acuff, Star Wars at Disneyland, and a Marketing Blunder at Costco

 

 

Show Notes for “Help My Business!” Episode #192 (Scroll down for Comments)

Resources Mentioned In This Episode:

The Big Ticket Dashboard (must-have free plugin that works on any website)

30 Days of Hustle (30 Second Headline Generator)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

Jon Acuff used to be Dave Ramsey’s right-hand man, and these days he’s a prolific author and an advocate for entrepreneurs.  In this interview we cover the gamut of marketing and entrepreneurial topics.  Be sure to signup for Jon’s 30 Days of Hustle program, which will help you kickstart your business in 2016.

In other news, there’s a new movie out called Star Wars, maybe you’ve heard of it?  I’ll show you how Disney is cashing in on the brand at their theme parks.

And finally I’ll show you a marketing blunder I spotted at Costco.  Avoid making the same mistake in your business!

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #190 yet?

from http://ift.tt/1VrU2n0

191: Disney Magical Marketing Trip Recap and Copywriting Tips with Julie Boswell

 

 

 

Show Notes for “Help My Business!” Episode #190 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Ask a Copy Expert (Ask a Copy Expert from Julie Boswell)

30 Second Headline Generator (30 Second Headline Generator)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

We had a great time at my most recent Magical Marketing Experience at Walt Disney World in Florida!
Thanks to those who came on that 3 day experience, we had a really magical time!

In this week’s interview, I delve into the subject of copywriting once again with my guest Julie Boswell.  She gives some great tips to help you improve the quality of your marketing copy.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #190 yet?

from http://ift.tt/1m8PjLf

188: PortlandGear.com – How to Build a Business Using Instagram with Marcus Harvey

 

 

 

Show Notes for “Help My Business!” Episode #188 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Membership Profits Live (3 Day Membership Site Training)

Portland Gear (Marcus Harvey clothing business in Portland)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

 

Marcus Harvey, an entrepreneur based in Portland Oregon has created a phenomenal clothing business, largely from social media, mainly Instagram.  He started out posting great quality photos of Portland, and built the interest in Portland themed gear.  Now, PortlandGear.com is a highly desirable brand.

We discuss how Marcus started and developed the business, and it’s a fascinating insight into building a business that you’re passionate about.  Marcus has a VW van that he’s wrapped, and he does popup shops all over Portland.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #187 yet?

from http://ift.tt/1NcYtC8

186: Marketing in Maui, Pricing Tips, Split Testing On Your Website, and a BIG Marketing Lesson from Apple

 

 

 

Show Notes for “Help My Business!” Episode #186 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Membership Profits Live (3 Day Membership Site Training)

Visual Website Optimizer (Split test elements on your website to improve conversion)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for small business marketing strategies)

 Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
Questions sent in via video will have priority, as this is a VISUAL show.
Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

New viewer?  Good day to you!  Visit this start here page first to understand what this show is all about!

I was in Maui recently, and I picked up some of their tourist brochures.  Interestingly, in a sea of brochures only one stood out from the crowd, for 3 reasons.  Discover why it was the best as I share the secrets.

A lot of questions relate to pricing, because most business owners struggle with what to charge.  The first rule is not to copy your competitors.  Don’t make it easy for customers to compare your price with others, so avoid putting your prices on your website.

This week’s nifty click is a resource to help you improve the conversion on your website.  It’s called Visual Website Optimizer, and it’s a great, trusted service that’s highly recommended.

Apple are masters at marketing!  Just look at the ad for the latest iPhone 6S, compared with the Motorola ad for the DroidX.

As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #185 yet?

from http://ift.tt/1HsB5bZ