179: Shari Alexander on Persuasion in Marketing & Whole Foods Fiasco

 

 

 

Show Notes for “Help My Business!” Episode #179 (Scroll down for Comments)

Resources Mentioned In This Episode:

Infusionsoft Demo (Experience the power of Infusionsoft in your marketing)

Shari Alexander (more information)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s Brand NEW book with small business marketing ideas)

 Get Stimulating Quotations & Inspiration from Me On Instagram

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Whole Foods found themselves in hot water recently when they offered water infused with asparagus, for $6.00!  It’s water wit a stick of asparagus in it. Needless to say, the late night talk shows pounced on this and mocked Whole Foods for their rather bold (and some might say outrageous) product.  What do YOU think?  Was Whole Foods right to be mocked, or if people buy it, are they the fools here?

My guest in this episode is Shari Alexander, who specializes in the art of communication and influence, based on her research with CIA field agents, hostage negotiators, con artists, undercover operatives and even pick-up artists.  She’s a regular contributor to Entrepreneur magazine, and we discuss a range of topics that are helpful to entrepreneurs, including how to influence and communicate prospects legitimately.

As usual, please let me know your thoughts about the small business resources I shared with you this week – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode yet?

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